National NGO mobilizes Citizens on Climate Change

An international non-governmental organization (NGO), WWF has many national offices which implement climate and energy activities. This case looks at approaches to mobilizing stakeholders, specifically citizens who live, work, study and play – causing an impact on climate change in their daily lives.


WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature. The Climate & Energy Practice is WWF’s global program addressing climate change, promoting renewable and sustainable energy, scaling up green finance, adaptation, engaging the private sector and working nationally and internationally on implementing low carbon, climate resilient development.


WWF’s approach

Tackling climate change involves every single one of us – and WWF is at the heart of the global movement for a low-carbon, climate-resilient future. It is necessary to remain calm and positive but also realistic about the huge global effort required to meet the challenge.


WWF’s goal

By 2030, an equitable and just transition is underway that limits warming to 1.5 degrees Celcius (°C), protects people and nature, and builds a climate resilient future. 

As a non-governmental organization (NGO), WWF pushes governments to set ambitious policies that favour climate-resilient, low-carbon development, energy efficiency, and clean renewable energy for all – and holding them to account. Working with finance institutions to get money out of fossil fuels and into climate solutions, like clean technology and forest restoration, is another action area. WWF also supports businesses to cut their carbon emissions on a scale never seen before.

At the same time, we’re working to reduce the impact of climate change in areas like agriculture, forests and water. And we’re helping people and nature from the Arctic to Antarctica adapt to the changes ahead.


Working with cities

With more than 70 per cent of the world’s CO2 emissions generated by residents in urban areas, cities are the frontlines of climate change hazards and sources of climate leadership.

WWF’s work on sustainable cities aims to inspire and support a transformation that will provide urban dwellers with attractive lifestyles within their fair share of the planet’s biological capacity.


One of WWF’s flagship projects is the One Planet City Challenge (OPCC) (formerly the Earth Hour City Challenge – EHCC), which celebrates and highlights cities around the world who promote renewable energy initiatives, work to reduce emissions, promote energy efficiency projects and prepare for climate change. Here WWF works closely with ICLEI – Local Governments for Sustainability (ICLEI), which hosts a reporting platform for local and regional government tackling climate change – the carbonn Climate Registry.

Having engaged over 400 cities to date, WWF’s One Planet City Challenge is the largest and longest running challenge of its’ kind, aimed at increasing cities’ climate efforts to deliver on the Paris Agreement on climate change. OPCC and EHCC winners such as Vancouver, Cape Town, Seoul and Uppsala demonstrate how strong climate leadership at the local community level can radically reduce carbon footprints, and inspire the world with their solutions. 

Climate Actors